Commodity codes and goods are liable for duty and VAT when selling to the EU

Question: 

We printed business cards, flyers (and so on) in the UK.

Completely confused about commodity codes and whether goods are liable for duty and VAT when selling to the EU. I have looked at this: https://www.check-duties-customs-exporting-goods.service.gov.uk/summary?d=FR&pc=4911.99 Which suggests printed matter is not liable for duty.

I also read that we can zero rate exports to EU. See this article: https://www.sage.com/en-gb/blog/customs-and-vat-after-brexit/#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8 Can anyone clarify the position?

This questions is awaiting for an answer.

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