Head of Product Marketing job in London, Greater London, United Kingdom

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Job Title: Head of Product Marketing
Job Type: Permanent
Location: London, Greater London, United Kingdom
Salary:
Company: CV-Library
Category: Marketing
Benefits:

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Job Description: Vitality, Head of Product Marketing, London, £Competitive + Bonus + Benefits

We’re the UK insurer and investment provider that rewards people for positive lifestyle choices. With 1.25m+ UK members and more than 25m globally, we’re out to make the world a healthier, happier place.

That applies as much to our people as it does to our members. So, as well as a highly competitive pay package, you’ll enjoy complimentary breakfasts; regular onsite physical and mental wellness workshops; on-site health checks; annual flu jabs and access to our full range of partners and rewards.

It’s what we call offering shared value, because a healthy, happy team is good for us, good for our members and good for you.

As our Head of Product Marketing, you’ll get the benefits our members enjoy, including

- Our award-winning private Vitality Health insurance + wellness incentive programme

- The Vitality Programme – Apple Watch, Ocado, Garmin, Champneys Spa days, half price gym memberships, Disney Store discounts to name a few!

- Personal health fund + Life Assurance

- Stakeholder Pension Plan with employer contribution

- 25 Days annual leave + Bank holidays + option to buy and sell 5 more.

- Flexible benefits package

- Internal incentives, competitions and awards – a chance to win football and sports tickets or even be in with a chance to have a holiday of a lifetime

- A genuine opportunity to grow and establish a long-term career

The Head of Product Marketing is a brand new role within Vitality; you will lead the product marketing and go to market strategy for a new Vitality product line.

Stakeholders for this role include the Managing Director for Arran, Marketing Directors (Experience, Product and Distribution Marketing), Head of Product Development and Technical Marketing, to define and deliver the marketing strategy and go-to-market plans for the new product line.

Key accountabilities as our Head of Product Marketing include:

- Lead the go to market strategy and ensure it is executed brilliantly

- Create positioning and message hierarchy for the new product

- Developing and implementing tactical plans that support the strategy by channel, budget and KPIs

- Senior stakeholder management – including presentation of plans and progress to Senior Exec team

- Building strong relationships with key delivery teams including Customer Experience/Servicing, Digital product, R&D IT and the broader Marketing Team

- Regular reporting of marketing activities and results

To become our Head of Product Marketing, you will have the below skills and experience:

- Experience in managing “go to market” strategy/plan and new product launches

- Experience of running and managing high profile end-to-end marketing campaigns for a product suite for multiple customer segments.

- Experience in development, implementing, and measuring marketing plans and campaigns using elements of the marketing mix

- Significant experience in working with, influencing and presenting to senior stakeholders

- Experience of managing and delivering multiple priorities/projects to tight deadlines

- Understanding of what create a great customer experience and how to build one that inspires long term customer relationships

- Interaction with marketing agencies

- Regulatory Knowledge

- Excellent collaboration, strategic planning and presentation skills

Working for Vitality, you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best.

Our people are chosen for their skills, knowledge, enthusiasm and attitude but above all, their belief that anything can be achieved.

Closing Date: Monday 2nd March 2020

If you feel you have the skills and experience to become our Head of Product Marketing, then please click ‘apply’ today

apply now

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