CMI Engagement Planner job in City of London, London

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Job Title: CMI Engagement Planner
Job Type: Temporary
Location: City of London, London
Salary: £31600 - £39500/annum bonus & holidays
Company: CV-Library
Category: Marketing
Benefits: bonus & holidays

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Job Description: An exciting opportunity has arisen to join a world leading global organisation, our client Leading Global FMCG company with Brands such as Dove, Knorr, Persil & Magnum are currently looking for a CMI Engagement Planner based at their prestigious facility in Blackfriars, London. This is a full-time temporary role to last to December 2020, working a 36.25 hour week. This role is paying up to £39,500 per annum, pro rata, depending on experience.

Background:

As the second largest advertiser in the world, our client spends billions of dollars in advertising investment. It is fundamental for the business to understand the impact of our campaigns, from an asset creation to media placement and extract learnings that will drive continuous improvement in our brand communications. Beyond the campaign of now, we must also be thinking about the campaign of tomorrow and how to deploy it. We must investigate new and emerging ways to communicate with our consumers and understand the role that content, and media channels play within the marketing media mix and how they deliver against brand measures and ROI. Furthermore, data driven media /marketing is here to stay and we must help Marketers make sense of how they can deploy data driven marketing to its fullest to drive impact for their business across creation and deployment.

From a Content creation perspective: Today, the world of content is more dynamic than ever, with shifts in technology and consumer attitudes bringing in a new age of content creation. This is a world of content creation beyond the traditional models and new ecosystem of content, where content is paid for and chosen. The consumer is also shifting - Our consumer today does not want to be a passive recipient of content. S(he) wants to partner in creating, serving and customizing it - or at least talking to us about it. The engagement team aims to do just that.

From a Media Deployment perspective: To drive actionable insights on all elements of media including new opportunities with innovative platforms with the aim to build greater engagement with our consumers. Our passion for media insights spans across the activities of the evaluation of our brand campaigns to determine impact and performance, to drive more agility in fueling success of campaigns through the practice of live optimisation.

If you have a passion for building success, creative content that drives a connection with the consumer, and uncovering media insights to build better campaigns - then this is the job for you. We don't promise an easy role, but do promise one of the most creative, insight rich and exciting learning experiences in CMI with a great range of brands, challenges and tools!

Key Accountabilities:

Be an expert on "all things engagement"- both content and media deployment.
Business partner with the Brand Engagement and Digital Hub teams with the larger ecosystem (Media teams, Agencies and CCD) teams on key business objectives/needs related to media investment, content and best practices with particular focus on digital excellence.
Full cycle of Content Creation- Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content).
Lead in-market tracking/optimizations for market specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:
Partner with the media agency/media team to understand campaign/brand performance/drivers
Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and marry with Media KPI data.
Lead integration of media and digital learning and insight into the communication strategy planning/channel allocation process.
Embed Digital measurement tools like Metrics that Matter into the way markets report Digital performance of brands.
Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action - for ad hoc projects or regular business processes.
Gain expertise in engagement tools and support the upskill business partners to ensure they are making full use of these tools.
Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support.
Support initiatives outside of project work to unlock growth opportunities to create excellent content.
Lead/support global or divisional workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis
Category and Hotspot Analysis etc.Requirements:

5+ years' experience in Communications and CMI
Agency and client side experience required
Experience in communication or media is a prerequisite- with insights backgrounds preferred.
Basic understanding of online and offline advertising landscape
Basic understanding of market research and able to lead projects
Digital skill a must and Strong project management skills
Data savvy - leverage and understand multiple sets of data to craft a compelling story
Foundational Communication & Media Development including TVC and Digital Testing approaches- Developmental

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